A MESSAGE FROM OUR CO-FOUNDER
LEAD GENERATION AGENCY
More Calls, Walk-Ins & Sign Ups. On Repeat.
If you're a service-based business in Singapore, we have the exact playbook to help you grow. From tuition centres, repair stores to clinics, we've helped services triple their net new leads from online sources.
We've worked with leading services in Singapore
“Mustard took us from zero online presence to literally thousands of leads. They didn’t just run campaigns — they built the entire engine. Game-changing.”
Jason Yang
Founder, Mobile Life
Founder, Mobile Life
Are you struggling to grow your service?
The internet is fragmented. Your potential clients are spread across Google, Reddit, ChatGPT, and social media — if you only invest in one channel, you’ll never get the volume you need to grow.
Chances are you’ve hired an “SEO expert” or a PPC agency, spent thousands, and got little more than empty promises and mediocre results. Today, it takes more than SEO to grow your business.
You’re here because you need help with one (or all) of the following:
Maximize your visibility across Google and AI search platforms (ChatGPT, Perplexity, etc)
Lower your cost per client with a modern Google Ads strategy
Run social ad campaigns that generate qualified leads while building brand reach
Increase both the volume and quality of leads your firm receives
Your service isn’t struggling for clients — it’s struggling with outdated, one-channel strategies from agencies who focus on fluffy outcomes.
Today’s prospects see ads, maps, organic listings, Reddit reviews, AI results, and social all at once. To win, you need to be everywhere.
That’s why we built The Momentum Framework™ — a system that makes your business visible across all search and social to drive new signups & clicks.
Justin Quek
— Director, MUSTARD
LEAD GENERATION STRATEGY
The Momentum™ Framework
We don't guess what works for service-based businesses — we know. Unlike generic agencies, we know exactly what works for service businesses. No need for fluffy 'proposals' and 'free audits worth $X'. From Day 1, our team will help you build the entire digital engine you need to attract net new customers to your service & storefront at lower acquisition costs.
SEO + GEO
Full-funnel campaigns that secure top rankings in Google + AI search engines for high value search terms related to your service.
Local SEO
Securing the top ranking in Google "Maps Pack" organically for targeted local searches.
Paid Search
Highly targeted PPC + LSA campaigns going after high value and localised keyword searches.
Paid Social
Generate targeted leads by getting to the top of social media feeds with high-converting static creatives that actual work.
If You Work With Us, You Will Grow
Our Momentum Framework leverages search, local, ads, and beyond — so your brand's services is everywhere customers are looking. The result? Consistent visibility, more signups, and measurable growth.
“Fintech SEO is brutally competitive, yet Mustard helped us break into top positions for highly profitable terms like ‘best business account'.”
Charlie Barton
Global SEO Manager, Airwallex
Global SEO Manager, Airwallex
We Work Best With Service Based Businesses
We have deep industry knowledge, proven formats, and strategist designed specifically for services in Singapore.
LEAD GENERATION PROCESS
A clear roadmap from strategy to scale.
No surprises. No guesswork. No generic recommendations. We know exactly what you need from Day 1.
Dedicated Onboarding
A streamlined, single onboarding setup designed for service brands—no 47-page questionnaires or month-long discovery phases.
Kick Off Call
Your dedicated Client Success & strategy team presents the game plan, first ideas, and timeline. Questions answered, expectations set.
Strategy Roadmap
Our strategists leverage proprietary software & templates to craft a custom strategy, content plan, and creative concepts.
Review & Launch
See everything before it goes live. Then we flip the switch and start driving traffic & leads. Yes, SEO doesn't have to look ugly!
Ongoing Optimisations & Scaling
Weekly analysis, new SEO optimised content, DR 40+ links, creative refreshes, and budget shifts based on real conversion data—not vanity metrics.
Communication & Reporting
Regular updates via WhatsApp, monthly Strategy Calls and live performance reports focused on signup & walk-in metrics that matter.
💁🏻♀️ Sure, you have choices
Here's why our wins.
Industry Expertise
Speed to Results
Content Output
Communication
Secret Sauce?
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Service Business Experts
Proven 8 Week Playbooks
Top 10% Service
Ads, Content & Design
Fast Replies, Dedicated WhatsApp Group
5 years of data on Service Brands
In-House Team
No outside insights
Slow ramp-up
(6–12 mo)
Spread too thin
Internal delays
No market benchmarks
Freelancers
Generic skills
Trial & Error
Limited Capacity
You manage them
Guesswork-based
Other Agencies
Just another client
Learning as they go / "Experiments"
Lacks Focus on Content & Design
High Client To Account Manager Ratio
One-size-fits-all & work for your competitors
Generated additional $80K in monthly revenue over 24 months for coding bootcamp startup by outranking incumbents like General Assembly and Le Wagon.
+$80K monthly revenue
~ 45 MQLs monthly
Generated additional $80K in monthly revenue over 24 months for coding bootcamp startup by outranking incumbents like General Assembly and Le Wagon.
+$80K monthly revenue
~ 45 MQLs monthly
We agree, lead generation doesn't always have to look horrible.
We know how to rank beautifully designed pages that convert. How do we know this? Well... let's just say competitors love copying our site designs.
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Ready For More Leads?
Most agencies fail to deliver results because they don't know how to navigate the competitive landscape of service-based businesses. We've helped competitive services win market share and get more clients.
Here’s what you should expect to happen:
Schedule A Discovery Call
A 30 minute deep dive in your company's past marketing efforts, your competitors and marketing goals.
Receive A Growth Roadmap
A roadmap showing you everything you need to do to start getting more leads from search engines & ads, including investment amount and timeline to results.
Start Getting More Traffic & Leads
If you accept our roadmap, we’ll get started building your campaigns. Most of our clients start getting leads within 30-60 days.
START GROWING
Work With Us
An Entire Lead Generation Team — From
$1,250 / Month
Highly targeted campaigns
Top rankings in Google's "Maps Pack"
Top rankings in Google's organic listings
Expert content creation for website
ROI tracking and reporting
“I've worked with Mustard for nearly 4 years now. They’re an extremely insightful team whom we regularly recommend to my friends. Our CPL has halved, and some days, it's even more. Thank you guys!”
Ken Tan
Founder, Open Fields
Founder, Open Fields
Stop wasting time on Guess-SEO & shortcuts.
90% of marketing is busy work & distraction. Around 10% of the work drives all the impact.
Most agencies are not fit to work with service-based businesses. Their strategies are out touch and they don’t understand the inner workings of your business.
I’ve worked with service-businesses for almost a decade, and I know what moves the needle and what you care about.
Not long tailed keywords, not blog traffic, not colourful charts and not even keyword rankings. You want new customers. Our entire process is built with that goal in mind, which is why we’re so damn effective at what we do.
From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you land net new clients.
Justin Quek
— Director, MUSTARD
